Goodhood

THISISNEVERTHAT X NEW BALANCE 991V2

The thisisneverthat & New Balance Made in UK U991TN2 explores the balance between heritage and contemporary design, with an updated take on classic inspiration. The 991v2’s streamlined design features a premium pigskin, synthetic nubuck, and mesh material mix, outfitted in an array of grey shades.

NIKE AIR RIFT 'OREWOOD'

Inspired by the barefoot style of Kenyan runners, this iconic split-toe sneaker blends performance roots with street-ready design. The breathable mesh upper and adjustable hook-and-loop straps offer a custom fit, while the soft, earthy tones bring understated sophistication to every stride. Whether you're on the move or making a statement, the Air Rift delivers all-day comfort with unmistakable style.

ASICS

Founded by Kihachiro Onitsuka in 1949, ASICS is a leading performance and sportswear brand, utilising advanced technology to enhance the sport and lifestyle experience. Featuring their iconic GEL™ cushioning technology, all styles embed comfort and breathability, creating versatile footwear for all terrains. Known for being the Japanese giants of running shoes, ASICS have become a phenomenon in the fashion industry collaborating with leading designers, specifically, the long standing partnership with Kiko Kostadinov, creating sportstyles that take the brands advanced design approach and updates it with cues of cultural and modern influences.

SALOMON

Remaining true to their roots, with advanced high tech, utilitarian design, Salomon offers sneakers that are engineered with function for all terrain, and pairable with the modern everyday lifestyle.

KEEN

We’re excited to welcome KEEN Footwear to Goodhood. Known for their rugged functionality and distinctive design, KEEN blends utility with comfort, this blending is perfect for urban exploration, weekend hikes, and everything in between.

ADIDAS X BRAIN DEAD FOREST HILLS

The adidas Forrest Hills trainer was first released in 1976. Fast forward to 2025, and the archival tennis shoe is reimagined and reinterpreted through the lens of Brain Dead. Still cut to a low profile, the shoes get a hairy suede update on the upper, visible stitching at the heel tab, an Ecotex tongue and the ever-recognisable iconic 3-stripes. Sign up to be notified when they are released.

ASICS

Known for being the Japanese giants of running shoes, ASICS have become a phenomenon in the fashion industry collaborating with leading designers, specifically, the long standing partnership with Kiko Kostadinov, creating sportstyles that take the brands advanced design approach and updates it with cues of cultural and modern influences.

NEEDLES X CLARKS ORIGINALS

Needles brings its signature touch to the iconic Clarks Wallabee, reworking the silhouette in premium black suede and finishing it with tonal beaded tassels for a subtle twist of eccentricity. Elevated yet grounded, this pair keeps things clean while carrying unmistakable Needles DNA

DIEMME

All Diemme shoes are made in Italy at the Calzaturificio Diemme factory in Onè di Fonte, Veneto. The ambition is to produce the highest quality artisan goods with an exceptional level of comfort, with progressive designs as well as sharply executed takes on classic styles.

HOKA ONE ONE

Hoka One One is an athletic shoe company originating in France that designs and markets running shoes. The company was founded in 2009 in Annecy, France and has since gone on to become market leaders in high-performance footwear. Hoka means 'fly over the earth' - a definition uncompromised in their introductory offering at Goodhood. Merging utility and style with unparalleled comfort sees the arrival of a collection of superior hybrid performance shoes.

ADIDAS

Founded in 1924, Adidas has grown into not only one of the world's most recognised sporting brands, but also one of the most iconic in all sectors. As well as providing equipment and sponsorship for an endless number of sports and athletes, Adidas has an equally big following in the hazy world of fashion. Between Sambas, Superstar 2s, or Gazelles, the Adidas Originals and adidas Spezial have become staple trainers whilst their ever innovative current day collections continue to populate our feet. There's no excuse to wear anything else!

TABI FOOTWEAR

Tabi Footwear, born from a passion for comfort and tradition, originated in Japan with the vision of bridging the gap between style and functionality. Inspired by the iconic split-toe design of traditional tabi socks, the brand was founded with a mission to create modern, eco-friendly footwear that embraces heritage while embracing contemporary fashion. Each pair of Tabi shoes reflects a harmonious blend of craftsmanship and innovation, connecting wearers to a unique cultural legacy with every step.

MEN'S LATEST

New Goldwin 0, District Vision, Thisisneverthat, Brain Dead, Metalwood, Candice and BoTT.

WOMEN'S LATEST

New District Vision, Epingler, Damson Madder, Romina Ferrari, Nache, Amomento and Margesherwood.

LIFESTORE LATEST

New HAY, FERM Living, HOROSOAPS, Teenage Engineering, HKLiving and TEKLA.

FACE + BODY LATEST

New IDLE, FKAH, Aesop, Malin+Goetz, Blooming Blends, AKT and Neighborhood Botanicals.

THISISNEVERTHAT

Goodhood welcomes Thisisneverthat, established in Seoul, South Korea in 2009, by three co-founders Nadan Cho, Jonkyu Choi, and Inwook Park. They were Inspired by living outside of Seoul, and gained an insight into the street style of London and New York. The brand’s co-founders developed a design sense that is truly multicultural, rather than simply channeling a look and feel that would be defined by being from Seoul and evolved it into a collection we can't wait to share.

BRAIN DEAD

Brain Dead is a creative collective of artists and contributors from around the world. With influences rooted in post-punk culture, underground comics and skateboarding, Brain Dead’s disruptive graphic identity is conceived. Not one person, nor is it one idea, Brain Dead sits in the space between people, being a favourite for graphic adorned clothing and playful t-shirts.

METALWOOD

Metalwood Studio is an ode to golf in the ‘90s and some of the early 2000s–the technology boom is just starting to happen. The pros of yesteryear are trading in their persimmon woods and balata balls for something a little faster and more aggressive. They’ve exchanged flares and 4-button placket polos with the baggiest, frumpiest shit they could find; long before the yoga-but-make-it-golf clothes of today.

AMOMENTO

Amomento, founded in Seoul in 2014, aims to create timeless and effortless pieces designed to be cherished forever. Their philosophy extends beyond fashion, emphasizing the individuality of the person wearing the clothing.

PURPLE MOUNTAIN OBSERVATORY

Purple Mountain Observatory an ode to the uncharted, a tribute to the vast, untamed landscapes; a beacon for the modern explorer. By redefining how outerwear can be documented, the brand have expanded their exploration of fabrics in their latest collection featuring heat-reactive fabrics that adapt dynamically to changing conditions.

CAV EMPT

Based in Tokyo, Cav Empt (C.E.) was founded by Sk8thing, Hishi and Toby Feltwell. Previously working together, the trio have joined forces to form C.E. As the graphic designer for A Bathing Ape, Billionaire Boys Club and Human Made, Sk8thing is highly experienced (and respected) when it comes to producing playful and exciting products. C.E. has risen from its previously relatively unknown status into one of the hottest brands in the business today, with some unbeatable and unique graphic outputs.

CANDICE

Emerging from Australia Candice is a lifestyle label bridging together creativity, exploration. Their garments feature reoccurring nods to music, art, entertainment and nature. With their fun and unconventional approach to fashion, Candice sparks thought and curiosity while delivering visual stimulation and expressive pieces.

STUDIO NICHOLSON

Studio Nicholson was founded in 2010 by Nick Wakeman. With 20+ years of experience in the design industry, Wakeman was determined to launch a brand that utilised the skills she’d honed in the 1990s, during her graduate studies in Textile Design at the Chelsea School of Art. Drawing inspiration from Japanese architecture, interiors, grunge music, 1990s sub-culture and geological landscapes, she creates adaptable, elegant and truly functional pieces that form the basis of the ultimate modular wardrobe.

BoTT

BoTT has emerged as a trailblazer in the fashion scene. While their collaborations draw lengthy queues, it's BoTT's inline items, such as the OG Logo series, that ignite equal, if not greater, enthusiasm. This fervor stems from BoTT's meticulously crafted brand image—a delicate balance of understated branding and distinctive style, ensuring instant recognition without overwhelming the senses. Discover the allure of BoTT and immerse yourself in its unparalleled charm.

PHINGERIN

Designed by Tomoyuki Kobayashi, Phingerin creates light and modern pieces that have taken the streets of Tokyo by surprise. Being a youthful and playful brand, embracing eccentric colours and patterns, these stand-out relaxed fit garments became highly recognised in different subculture scenes. Originally specialising in pyjamas, Phingerin's elusive pieces are not limited to sleepwear, but create a relaxing alternative to the everyday if you’re lucky enough to get your hands on a piece.

CÔTE&CIEL

Côte&ciel, founded in 2008, is a French design brand renowned for its innovative approach to creating bags and accessories. The name translates to "coast and sky" in French, reflecting the brand's ethos of harmony between nature and urban environments. Côte&ciel combines minimalist aesthetics with functionality, crafting products that are not only visually striking but also practical for modern lifestyles.

SANDY LIANG

Sandy Liang is a fashion designer known for her unique blend of playful, street-inspired aesthetics and sophisticated, elevated tailoring. Her designs often reflect a sense of youthful energy mixed with an air of effortless chic, making her one of the most influential designers in the modern American fashion scene.

MARGESHERWOOD

Introducing MARGESHERWOOD, the South Korean handbag brand redefining contemporary luxury. Inspired by vintage elegance and modern minimalism, each bag blends soft silhouettes, unexpected details, and premium craftsmanship capturing effortless, timeless style with a romantic, rebellious edge.

NACHE

Nache clothing focuses on creating unisex apparel that blends avant-garde and casual styles, characterised by unsecured and deformable silhouettes that adapt to the moment. Their designs aim for a continuous and dynamic aesthetic in fashion. Exclusively stocked by Goodhood in the UK.

AMOMENTO

Amomento, founded in Seoul in 2014, aims to create timeless and effortless pieces designed to be cherished forever. Their philosophy extends beyond fashion, emphasizing the individuality of the person wearing the clothing.

DAMSON MADDER

Introducing Damson Madder to Goodhood, a London-born brand focused on responsible production, small-batch design, and playful, ultra-feminine silhouettes. Known for their unique use of recycled fabrics and natural dyes, this drop brings standout pieces like the leopard cargo pants, bold, wearable, and rooted in conscious craftsmanship.

ESTUDIO NIKSEN

We welcome Canada-based Estudio Niksen into the Goodhood roster and to the UK. As the official UK launch partner, we link up with co-founders Andrés Barrios and Gabrielle Gagné to find out more about the brand, the minds behind it, city living, finding slow moments, the future of independent retail, and much more. Check it out below.

GIMAGUAS

Born in 2018, they are a Barcelona-based brand powered by conversations with each other, and the world around us. The collections are created in collaboration with artists and artisans that the brand admire, with a focus on relaxed silhouettes, technical knitwear and craft-inspired detail. All Gimaguas pieces are designed in Barcelona and most are proudly made in Spain.

OPERASPORT

OpéraSPORT is a fashion brand established in 2019 by Stephanie Gundelach, a renowned creative consultant and stylist, and Awa Malina Stelter whose knowledge from the areas of design and production adds great advantage points. Bridging the Parisian way of integrating classic and contemporary styles with the sporty edge of Copenhagen, OpéraSPORT is ensuring relevance and timelessness throughout. Elegant yet sporty, luxurious yet affordable, sustainable yet sexy.

ARIES

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell. With years of expert experience behind them, Fergus and Sofia's story is one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now-iconic branding of skate label PALACE. The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo.

EPINGLER

EPINGLER, created in 2019 by Hyeyeon Lee, is made with time and sincerity until each piece of clothing is made. We create trendy designs based on carefully selected high-quality fabrics, the structure of clothes and the lines of pattern.

NIWAKI

Elevate your outdoor space with Niwaki, your trusted source for exquisite Japanese garden tools and design inspiration. Embrace the essence of tranquility and precision as you cultivate your garden oasis. Discover our curated collection of handcrafted tools, meticulously designed to embody the centuries-old tradition of Japanese craftsmanship.

SNOW PEAK

Founded by Japanese-born mountaineer Yukio Yamai in 1958, Snow Peak was born out of a dissatisfaction with outdoor products and a desire to create the most superior gear on the market. Fast forward to today and the brand is continuing to do just that. Hailing from Niigata Prefecture, where the sky meets sea via a mountain range rising up to 8,000 ft, the brand is one of Japan's leaders in the outdoors.

TOPOLOGIE

Topologie was founded in 2018 by rock climbing enthusiasts from France and Japan, blending the worlds of climbing and fashion. The brand emphasizes the fusion of form and function, creating stylish and functional everyday products. At the heart of Topologie is the innovative Topologie Wares System™, which offers over 120 interchangeable straps and more than 1,000 product combinations, allowing urban travelers to personalize their carry essentials.

KATTO

The business aims to create high-quality, durable products that people can be proud to own - things that improve everyday life. The focus is on craftsmanship, using the best materials, and minimising environmental impact, all while keeping prices affordable for those not in the billionaire club. Starting with knives, they are now expanding to other kitchen essentials.

FERM LIVING

ferm LIVING draws on the Scandinavian design traditions and retro charm - but with a distinctive graphic edge that makes every items firmly contemporary. ferm LIVING is rooted in Denmark, where Trine Andersen founded a graphic design studio in 2005 who then expanded her business into interior products out of the frustration of the unavailability of items to furnish her home.

STUDIO ARHOJ

Studio Arhoj return, just in time for the gifting season. Handblown in Copenhagen, Studio Arhoj's Blobs and Ghosts are a beloved addition to shelves, mantlepieces and bedside tables. Each one is unique and equipped with their own punchy personality, in just about any colour. They're a held in high regard and under high demand around here, get them while you can.

HAY

Inspired by the innovation and greatness of Danish furniture and interior design of the 1950's and 60's, HAY work with an international roster of the best names in interiors and furniture design, while harbouring new and up and coming talent. HAY operates in the field between architecture and fashion bridging the statics from architecture and the dynamics from fashion. HAY are ambitious in the field of innovation and the use of cutting edge technology with an aesthetic that is Scandinavian through and through; simple, straight forward, functional and joyful.

HKLIVING

HKLiving brings bold, vibrant style to your home with designs that blend modern flair and vintage charm. From beautifully crafted ceramics to eye-catching textiles and furniture, every piece tells a story of colour, texture, and global inspiration. Known for transforming interiors into cozy, character-filled spaces, HK Living offers décor that feels both nostalgic and refreshingly new. Their range of 70's mugs, bowls and ceramic trays, are perfect to add a bit of colour into your cupboards.

KUUMBA

For over two decades now Japanese lifestyle brand Kuumba International have been producing traditionally made premium quality incense using a meticulous process of naturally and artificially scenting various raw materials such as agarwood, sandalwood and even bamboo. Having worked in collaboration with the likes of Neighborhood and Supreme as well as developing a range of excellent lifestyle goods to accompany the incense selection Kuumba has fast become the go-to guys for all things aromatic.

KANA

Kana London was born in London from founder Ana Kerin’s background in fine art and training in sculpture, which eventually became a fully developed project in 2012. With a focus on functional ceramics, Kerin’s approach is experimental and playful, inventing new recipes and forms daily, without the assistance of a potter’s wheel. Kana takes a unique approach that turns its back on traditional ceramic practice. As a result, each piece is truly individual. All of Kerin’s work is food safe glazed, made from durable materials, and suitable for oven use.

TEKLA

Born out of their studio in Copenhagen, TEKLA Fabrics creates thoughtful and minimal textiles for the home, with quality and functionality at its core. Shaped by serene architectural references, each piece is designed to provide tranquility and comfort in any space. From bedding and fabrics to towels and dressing gowns, every product is meticulously curated to enhance everyday life. Whether you're looking for a bathrobe, towel, pyjamas, you'll find that function always comes first with TEKLA.